Thank you for this opportunity to share it with you. In fact, I mainly do investment, so this is the first time I talk about this topic, more about how we choose investors. Now I'm going to talk about it from another angle.
How to choose the right investors for "Shuangchuang" enterprises?
I invested in a number of enterprises, mainly in the field of artificial intelligence, we also made some layout, this is some of our investment cases. Innovative start-up enterprises need investors first, because investors are both contributing and contributing, of course, some investors pay nothing. For the early enterprises of Shuangchuang, it is not only to pay, but also to gather resources. The relationship between entrepreneurs and investors, I think, is a win-win relationship.
I think to choose the right investors, mainly from four aspects of comprehensive consideration: First, to choose investors related to their own projects, choose investors who understand you. Because the efficiency of communication is very high, and the development goals of the later period should always be consistent. It's hard to keep going without knowing.
The second is to choose investors who can bring added value to their own ventures. People who can bring you resources and added value from the aspects of networking, technology, management, capital, government and customer resources.
The third is to select investors with clear and concise internal decision-making process and rich experience in complete project operation and exit. Experienced organizations can assist enterprises in choosing products and strategic directions, provide diversified consultation on equity structure design and talent introduction, and prompt enterprises to avoid pits encountered in the development of enterprises at any time. In this way, experienced investors can empower entrepreneurs in many aspects of experience, so that entrepreneurs will continue to grow in the process of entrepreneurship.
Fourth, we should choose investors with good prospects. Enhance mutual trust and reduce suspicion. Never let investors interfere with the operation of enterprises.
Several Misunderstandings in the Selection of Investors by "Shuangchuang" Enterprises
Enterprises often enter the following three misunderstandings when choosing investors:
First, the higher the valuation, the better. The difference between price and value should be measured according to the relationship between the design and valuation of financing structure and the design of valuation and investment terms.
Second, the more well-known investment institutions, the better. Professional investment is more important than fame. On the contrary, the bigger the investment institution invests, the less attention it gives you. It needs to be measured according to the actual situation of the enterprise, the financing stage and the matching degree of investors.
Third, the less restrictions on investment terms, the better. Starting a business requires some relationship between pressure, risk aversion and risk compensation. Necessary constraints are also needed to make entrepreneurs make fewer mistakes and make no mistakes. By avoiding mistakes, the chances of success are even greater.
Suggestions for "Shuangchuang" Enterprises
First, it is as important to choose investors as to choose business partners. When choosing investors, it is recommended to select first and then the company.
Second, we should know more about the background of investors and the situation of the invested projects. Not only do investors make the most of what you want, but you also need to make the most of what you want.
Third, the person in charge of the enterprise personally participates in the negotiation of financing matters. The negotiation process is also a microcosm of the investor's style and future cooperation prospects.
Fourth, don't be confused by good promises. Behind the promises, they are all fooled because there is no free lunch under the sun.
Fifth, analyze the strengths and weaknesses of the enterprise itself, and select investors after comprehensive analysis. Entrepreneurship is a hard process, and financing itself is an investment rather than speculation.
Our investment success story
Let me briefly introduce our rice venture capital. Our Shenzhen Qianhai Rice Growth Asset Management Co., Ltd. is abbreviated as "Rice Venture Capital". Founded in 2014, we have Silicon Valley partners and chairman of listed companies. We have three funds. We got Dongguan's parent fund. Our direction is Intelligent Manufacturing, Artificial Intelligence and Industry 4.0. We have also won several awards for AI's best venture capital. This is our certificate and ten investment institutions.
Our vision is to build industrial ecology and cultivate industry leaders. One is the industrial ecology of LP, that is, good listed companies, either listed companies or founders of LP. Another is to invest in business and ecology. This is our core technology.
This is Hesai Science and Technology. We have invested in it and now it is a top enterprise.
This is Silicon Valley back entrepreneurship project, VR Intelligence. We invested at the beginning of the year, and after six months the valuation has risen dozens of times. I helped him to adjust the direction of the race. It was originally for testing. Later, I suggested that it go in the direction of sensors. It found the direction of unmanned driving and lidar. It did a very good job.
The other is Tian Yuan Zhijiao, which is now valued at 7 or 8 times and has developed very well. China Intelligence is a very good enterprise in which high-speed railway, military industry, oil and coal are all included.
This is an Alibaba entrepreneur. We invested in it. It's artificial intelligence, fitness and education, and new retail business. I think founder Ali Wolf's sex culture is rich, so we put forward a lot of strategic suggestions, including personal LP. After we voted, one of the people under the Alibaba Group voted.
I think "double-venture" enterprises start and develop, we must find good investors, so that enterprises can develop faster, the probability of success is also high. Of course, there is no fixed formula to choose investors. More importantly, it is necessary to choose investors according to the actual situation of the enterprise and the characteristics, industries and needs of the enterprise itself.